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A global agency focused on you

We are a modern brand media agency that specializes in StoryScaling™, an integrated approach to branding, communications and digital services that elevate:

We are TAG Media Group - StoryScaling™ Brands Is Our DNA


TAG Media Group is a modern agency whose DNA and passion are our clients’ brands.  We power brands that change the world.  We love big ideas and the passion that drives them, being the catalyst of their realities.  We dream, create, and deliver purposeful campaigns whether your concept was jotted on a napkin last night, or your brand already serves millions of customers.
In a world rife with disruption, a strong, defined and consistent brand is your most important strategic decision to reaching your target audience.  Breaking through requires THE special brew we’ve developed –  StoryScaling™. StoryScaling™ leverages our team’s insights, experience, and creativity to develop and deliver strategies and solutions that span new media, digital media, and traditional media.  We focus on the why. Why your customers should choose you, why we will say what we say, and why your message will transcend platforms and audiences.

Why StoryScaling™


We have gravitated towards favorites our entire lives; our favorite color, friend, movie, restaurant, or social network. Brands are no different. There are brands we love, brands we cherish and brands we are fiercely loyal to. We developed StoryScaling™ to empower brands to once again build these bonds with their customers. Our approach differentiates and defines how and why customers gravitate to brands and businesses.  We focus on your story, your brand and your objectives in a way that an impressionable and curious world can relate, TAGged with purpose.

 

When was the last time you reflected on the question “what do you want to be when you grow up?” This initial spark that has driven humanity for centuries is one of our most timeless ideas.  We see brands as an ever-evolving concept of this idea.  Bringing these passions to life takes a creative and articulated vision, precisely focused on each targeted market segment. Fifteen seconds of brilliance can take months of planning and execution, but leave a lifetime of impact.  StoryScaling™ achieves results by destroying the artificial barriers agencies have created between services, allowing you to access an entire world of potential.

How We Making StoryScaling™ Happen


These are the different services we leverage across our portfolio to make your brand a success.  Obliterating the walls between, we strategize, build and execute seamless campaigns that deliver real results.
  • Consumer Events
  • Corporate Events
  • Hotel Openings and Events
  • In-store Events
  • New Product Launches
  • New Store or Venue Launches
  • Press Reviews
  • Press Tours
  • Restaurant Openings and Events
  • Television, Steaming and Movie Launches and Events
  • Trade Shows
  • Brand Culture Development
  • Brand Definition
  • Brand Development Exercises
  • Brand Evolution
  • Brand Guidelines
  • Brand Intellectual Property Development (IP)
  • Brand Messaging
  • Brand, Product and Service Logo Design
  • Branding
  • Signage
  • Taglines
  • Visual Tone
  • Awards Campaigns
  • Celebrity Partnerships
  • Event and Tour Support
  • Event Publicity and Red-Carpet Management
  • Imaging
  • Influencer Partnerships
  • Media Relations
  • Strategic Celebrity Campaigns
  • Strategic Influencer Campaigns
  • Blog and Vlog Writing and Development
  • Copywriting
  • Editorial Content
  • Graphic Design Services
  • Press Releases and Media Briefs
  • Promotional and Activation Videos and Clips
  • Social Media Clips and Shorts Development
  • Video Marketing Services
  • Brand Guidance
  • Digital Strategy
  • Editorial Support Services
  • Imaging
  • Media Strategy
  • Media Training
  • Messaging
  • Social Media Rebranding
  • Celebrity Management
  • Endorsement and Brand Deals
  • Event Invitations
  • Influencer Management
  • Representation
  • Strategic Brand Alignment
  • Crisis and Reputation Management
  • Community Relations
  • Content Creation
  • Digital and Social Analytics
  • Digital Marketing
  • Experimental Marketing Campaigns
  • Immersive Launches and Campaigns
  • Media Strategy Development
  • Media Training
  • New Media Relations and Campaigns
  • Search Engine Marketing
  • Social Media Management
  • Social Media Marketing
  • Strategy Development
  • Strategic Online Media Campaigns
  • Traditional Media Relations and Public Relations Campaigns
  • Ad Strategy Development
  • Content Optimization
  • Copywriting
  • Management
  • Online Advertising
  • SEO
  • Strategic Planning for Platforms
  • Tracking

Allow TAG Media Group’s expertise to drive your entire marketing engine, leveraging our experienced team and suite of services designed to grow your business.

  • E-Commerce Sites
  • Mobile and E-Commerce Analytics
  • Mobile App Design and Development
  • Mobile App Planning and Strategy
  • Mobile Ready Websites and Optimization
  • Mobile Web Compliance
  • Mobile Web Strategy
  • Review Management
  • Search Engine Optimization
  • SiteLift™ (Redesign)
  • Web Design

TAG Team Executives - Our Brands Maestros


The TAG Media Group team is a melting pot of diverse ideas and talents, just as unique as our clients themselves. Our art comes to life every day as we design your approach to the eyes and intellect of the industry. Our leadership team is comprised of creative individuals with unique backgrounds and talents that fuse together our greatest loyalty behind TAG, making a difference through our work, our clients, and the digital world that connects us.

Marilyn Lopez, Co-Creator and Managing Partner

Marilyn Lopez is one of New York’s perpetual leaders in an ever-changing world.  Her nearly 2-decade journey has transcended business, music, and communications, leaving a trail of impassioned and successful campaigns along the way. Leading at the forefront of entertainment, lifestyle, consumer, business, beauty, fashion and more, Marilyn continues to help clients, businesses and celebrities tell their stories, reinvent themselves, and reach the world. Her diverse exposure to media, people, businesses, brands, marketing and technology fuels her passion and provides TAG Media Group’s clients with impactful campaigns and results.

Her strong relationships with cross-industry influencers, and key global and national media, paired with her unrivaled experience, have allowed her to secure top-tier profiles and features for clients, as well as collaborations with notable brands. While both impactful and seemingly endless, Marilyn’s Rolodex of brands, clients and celebrities she has worked with include:  Beats By Dre, W Hotels of New York, Dream Hotels, Illy Coffee, Siggi’s Yogurt, DKNY, Sugru, Sole DXB, Cadillac, Soledad O’Brien, Riccardo Illy, Britney Spears, Chris Brown, Ciara, Buddy Guy, A Tribe Called Quest, Q-Tip, The Backstreet Boys, *NSYNC, Jermaine Dupri, Brandy and many more.

Marilyn began her career in the entertainment arena with RCA Records, before growing into an international juggernaut, leading U.S. Divisions for several British communications and marketing agencies, building upon her global experience and relationships. She holds a Bachelor’s Degree in Advertising and Public Relations from The City College of New York.

Daniel Chartock, Co-Creator and Managing Partner

Daniel is a matchless pioneer behind the intersection of communications, business and technology, creating value for the clients TAG Media Group serves.

In the beginning, technological presence was valued in the hands of big businesses.  Over time, advancements made it affordable to small businesses, until finally, everyone could afford to have that power in the palm of their hands.  While much of the world was trying to keep up with the advancements, Daniel was looking ahead to tomorrow, and how the global stage would change and evolve, helping new breeds of businesses succeed.  He has worked to deliver spectacular and impactful digital and integrated traditional media campaigns for everyone from personal brands to startups, established companies to Fortune 500 companies, and leads TAG Media Group to develop campaigns and strategies that help clients reach their goals and deliver results.

Daniel stresses not only the importance of technical pursuit, but he also values the transparency behind communication.  Each client he’s overseen has helped fuel TAG Media Group’s momentum towards revolutionizing the industry through an ageless brand.  Clients including Walc (App), MekaMon (the world’s first augmented reality gaming system), Paytronage, Soledad O’Brien, The PowHERful Foundation, Jermaine Dupri, TWEEDL (App), Barton G Restaurants, The Ainsworth and more have been able to take advantage of Daniel’s multifaceted expertise.

Daniel focuses on merging traditional media with modern social and digital programs that help move startups and large brands alike forward, and has worked to successfully launch crowdfunding campaigns for clients across a variety of digital channels. Daniel holds a degree in Communications and Business from St. John’s University in New York.

Mildred Feliciano, Vice President, Latin America

Mildred Feliciano has been in advertising, communications and business for over 20 years, having worked with some of the biggest names in the advertising industry including Saatchi and Saatchi, and Ogilvy and Mather.  She has touched campaigns that resonate in a way that makes every individual feel part of a brand’s message.

A New York and San Juan, P.R. native, Mildred overseas TAG Media Group’s LatinX / Latin America division.  She leads TAG Media Group’s team to drive brands in both directions, helping Latin American brands break into the North American marketplace and vice versa.  Mildred has a B.A. in Business and Education from Hunter College in New York.

Niria Portella, Creative Director

A Celebrity Stylist, Executive Editor and Travel Writer for prestigious publications for more than 15 years,  Niria is a respected authority when it comes to fashion, celebrities, influencers, styling, writing, guerrilla marketing and creative concepts as a whole. Her relationships run deep, from publishing executives and writers and editors, to celebrities, stylists and more. She’s tuned in to the pulse of American and Latinx markets.

Niria has worked with, and led, an array of pop culture magazines including In Touch, Life & Style and most recently served as Entertainment Director for Cosmopolitan for Latinas, where she secured celebrities for covers and wrote about travel. Clients Niria has worked with include Eva Longoria, Shakira, Thalia, J Balvin, Britney Spears, Zoe Saldana,  Miranda Lambert, Victoria Justice Gina Rodriguez, Mana, Michelle Rodriguez, America Ferrara and many more.

For TAG Media, Niria oversees creative direction, celebrity wrangling, influencer representation, wrangling and engagement, and more. She brings a unique and refreshing angle to campaigns and brands.

Ray Mendez, Creative Content Director

If the phrase “we are defined by our experiences” holds true for anyone, it certainly holds true for Ray. As a NYC native Ray became a filmmaker and photographer while traveling the world as a professional action sports athlete. A Production Industry veteran he has taken on the role of producer and entrepreneur amongst others. His varied interests, broad range of knowledge, and frames of reference combine to create a special individual with a magical touch.

20 years of industry experience have afforded Ray an arsenal of skills that he’s utilizes to realize an incredibly extensive body if work – ranging from feature films to commercials, music videos, documentaries, published photography, art curation and events. At his core Ray is a storyteller, craftsman, and networker. He is able to communicate effectively in any medium to create powerful, meaningful and engaging output – be it film, photo, events, brand activations or experiences.

Marina Silvestri, Account Director

Having studied Communications, PR and Business at St. John’s University in New York, Marina’s passion for people and relationships has translated into an exciting career path at TAG Media.  A Magna Cum Laude graduate with honors such as Dean’s List, a member of the National Honor Society, and more, Marina received both practical experience and training from some of the best practitioners in the world.

Hitting the ground running at TAG Media Group, Marina’s experience in writing, media relations, event management and client relations, across accounts in everything from tech, lifestyle music and hospitality has made her an exciting and perfect fit with the TAG team. She recently successfully lead on Jermaine Dupri‘s So So Def Summer Tour this past June garnering national coverage and works on a variety of music acts on our roster.

Marina is currently pursuing her Master’s Degree and continuing to grow her industry insight and knowledge.

Sydney Shuler, Account Executive

Sydney joined TAG Media Group with a unique perspective on how individuals respond to messaging.  Currently focused on advancing those studies, Sydney brings a pulse on a generation, their buying habits and how they respond into unique traditional and digital campaigns that resonate with decision makers.

As an Account Executive, Sydney helps develop campaigns and client relationships and provides valuable creative insights in building those campaigns.

Anjelina Das, Business Development Specialist

Anjelina joins the TAG Media Group family with a diverse background in business and finance, aligned with our ever-evolving goals in the interconnected digital and media world. She recently received her Bachelors of Business Administration in International Business and Finance from the Carl H. Lindner College of Business at the University of Cincinnati. Prior to joining TAG Media Group, Anjelina has been able to experience the global impact of today’s business world, and has both worked and studied abroad with companies across the real estate and business sectors.

An active member in the field, Anjelina aligns with TAG Media Group’s principles by promoting up and coming Entrepreneurs and Designers in the U.S. Her unique interests and background in International Business and Consumer Success aligns with both TAG Media Group’s global reach and ongoing mission of driving its clients growth. In her role with TAG Media Group, Anjelina will work to identify opportunities for clients and bring them in to the TAG Media Group family, leveraging its portfolio of services in a manner that helps move their businesses forward.

Our Technology


It’s one thing to say you are on the cutting edge of communication.  It’s another to be the cutting edge of communication.  At TAG Media Group, we are constantly perfecting new ways to communicate with our clients and put information and data where they need it.  TAG Media Group has been developing proprietary, industry-leading measurements that help guide our campaigns, drive brand awareness and measure areas no other firm can measure.  This summer, that will all be in the palm of your hands as TAG Media Group launches a first of its kind app, putting that data directly in our client’s hands while providing new ways to interact on their account.
TAG Media Group App

Our Practice Areas


TAG Media Group proudly leverages its experience to service clients across these verticals:

TAG Consumer

Servicing consumer brands, this division develops engaging campaigns that get you noticed and drive consumer sales.

TAG Entertainment

Music.  Television.  Movies.  Arts.  Entertainment.  Personalities.  These represent a core fabric of our everyday lives and one of TAG Media Group’s core expertise. We get creativity and we know how to get your story told and noticed.

TAG Hospitality

You’re in the business of service – and so are we.  We know what it takes to get bodies in the door, patrons in your seats, rooms filled and more.  Our experience gives us a unique perspective on what drives consumer behavior that lead to loyal consumers.

TAG Influencers & Culture

We understand the building blocks of aspirations, dreams, goals, interests and opinions and how those work to form influence, motivate people across different cultures and subcultures.  From beauty to fashion, travel to music, and influencers to tastemakers we understand the threads that weave a following together, discovering and exposing your brand’s secret sauce.

TAG Intel

Intelligence is at the core of amazing revolutions in industries around the world.  For TAG, we look at Architecture, Construction, Real Estate, Development, Financial Services, Education, Legal, Accounting, Healthcare and Wellness as the core group that forms our TAG Intel division.  The brilliance in these companies help build a better future for us all.

TAG Latinx

The Latinx generation is one of the fastest growing segments in the world.  Our team has the experience to deliver on-message campaigns that resonate and drive awareness within these hugely influential and important communities.
La generación Latinx es uno de los segmentos de más rápido crecimiento en el mundo. Nuestro equipo tiene la experiencia de ofrecer campañas en el mensaje que resuenan y generan conciencia dentro de estas comunidades tan influyentes e importantes.

TAG Non-Profit

Giving back is at TAG Media Group’s core.  Being able to help non-profits make their mark is one of our great prides.  From galas to fundraising, to spreading the word, we have the know-how and experience to make a lasting impression on those who matter most to moving your mission forward.

TAG Tech

Technology is now an accepted existence in every part of our lives.  From consumer electronics to AR, VR, AI and so much more, TAG Media Group focuses on both ends of technology to ensure your story is being told to its fullest.  Whether it’s tech-talk to trade journals, or making things consumer facing ready, we know what it takes to make your brand and products standout.

Here are just a handful of the clients our firm and members of our team have had the pleasure of serving:

  • Beats by Dre
  • Ben Lido Travel
  • Bently Heritage Estate Distillery
  • Bluffworks
  • California Born Denim
  • Colette
  • Cos
  • Ecovacs Robotics
  • FiberWig Mascara
  • GlossyBox
  • Great Jones Spa
  • Hecate Liqueur
  • illy
  • John Sahag Workshop
  • Juniper Grove Gin
  • Live Wordly
  • Naja
  • Patricia Field
  • Ritos del Sol (by Mana)
  • RunPhones
  • Sara Snacker
  • Siggi’s Yogurt
  • Source One Vodka
  • StorageBlue
  • Sugru
  • Music Artists, Acts and Tours
    • *Nsync
    • 4th Ave
    • A Tribe Called Quest
    • A.M. SNiPER
    • Amara La Negra
    • Antonique Smith
    • Brandy
    • Britney Spears
    • Buddy Guy
    • Chris Brown
    • Ciara
    • Cool & Dre
    • DJ Gil Glaze
    • Gone Gone Beyond
    • Groove Armada
    • Jermaine Dupri
    • Jesper Jenset
    • Justin Timberlake
    • Kareem “Biggs” Burke
    • Lui Hill
    • Mana
    • Pia Toscano
    • Q-Tip
    • Rick Ross
    • So So Def 25th Anniversary Tour
    • So So Def Records
    • The Backstreet Boys
    • The Rap Game Tour
    • The Red Jumpsuit Apparatus
    • Trina
  • Personalities and Influencers
    • Alan Mruvka
    • Ant Rich
    • Antonique Smith
    • Asri Bendacha
    • Brian Mazza
    • Cool & Dre
    • Kareem “Biggs” Burke, Def Jam Recordings Co-Founder
    • Karine Bakhoum (Iron Palate / Million Dollar Palate)
    • Money Kicks
    • Patricia Field
    • Seville Michelle
    • Siggi Hilmarsson
    • Soledad O’Brien
    • Tracy Anderson
    • Tyrese Gibson
    • Wendy Williams
  • Festivals
    • Sole DXB, Dubai
    • Taste of the Seaport 2017
    • Taste of the Seaport 2018
  • Labels and Companies
    • Epidemic Records
    • Liberatum
    • Romulus Management
    • Slip-N-Slide Records
    • So So Def
    • Sony Music
    • The Grammy Museum
  • Movies
    • Cliffs of Freedom
    • In This Climate
    • Inspiring Creativity Presented by Illy
    • The Pursuit of Greatness
    • Transformation Presented by W Hotels of New York
    • Transformers
  • Culture and Lifestyle
    • Beats by Dre Events
    • Great Jones Spa
    • illy Arts & Culture Events
    • John Sahag Salon
    • Liberatum Films Talking Panel Discussions
    • Grand Classic Films
    • The V. Club
  • Fashion and Jewelry Designers
    • Amy Delson Jewelry
    • Andy Gotz Fine Jewelry
    • Bluffworks
    • COS
    • DKNY Hosiery
    • Henry London
    • Joules
    • Naja
    • Nicole Romano
    • Ritos del Sol (by Mana)
    • Seville Michelle
  • Influencers
    • Alan Mruvka, E! Entertainment Founder
    • Amy Delson, Designer and Style Influencer
    • Ant Rich, Travel Influencer
    • Antonique Smith, Actress, Singer, and Songwriter
    • Brian Mazza, Fitness and Business Influencer
    • FiDi Living, Lifestyle Influencer
    • Karine Bakhoum, Iron Palate/Million Dollar Palate, Hospitality and Culinary Influencer and Tastemaker
    • Money Kicks, Lifestyle Influencer
    • Samantha Foxz, Makeup and Beauty Influencer
    • Seville Michelle, Designer and Style Influencer
  • Nutraceutical
    • Immun’age
  • Nightlife and Hospitality
    • Barton G Corporate
    • Barton G Los Angeles
    • Barton G Miami
    • Bodega Negra
    • Café Bilboquet
    • Calle Dao
    • Casita
    • Chef Maurizio Marfoglia
    • Club121
    • Coarse
    • Dopo La Spiaggia
    • Doubletree-Hilton Hotel
    • Dream Hotels Global
    • Electric Room
    • Goliath Consulting
    • Iron Palate Consulting
    • Karine Bakhoum, “Iron Palate” and “Million Dollar Palate”
    • Le Bilboquet
    • Le Bilboquet (Sag Harbor)
    • Lilium Night Club/W Hotels
    • LT Burger
    • Paige Hospitality Group
    • PH-D
    • SAG Pizza
    • Southampton Social
    • Taste of the Seaport 2017
    • Taste of the Seaport 2018
    • The Ainsworth
    • The Chester
    • Turkish Airlines
    • W Hotels of New York
  • Spirits and Beverages
    • Bently Heritage Estate Distillery
    • BrewDog
    • Chombard Vodka
    • Clubw.comWine Club
    • Crystal Head Vodka
    • Cupcake Vodka
    • Dewar’s Scotch
    • Hecate Liqueur
    • Iceberg Vodka
    • Illy Caffe
    • Innis & Gunn
    • Juniper Grove Gin
    • Last Drop Cognac
    • Perrier
    • Sneaky Petes Beverage
    • Source One Vodka
    • Templeton Rye
    • Tequila Distinguido
    • Vivino
  • Architecture, Construction, Real Estate and Development
    • Barry J. Bank, P.C.
    • Bradford Construction
    • ENR
    • Ferrara Bros.
    • New York City Concrete Promotional Council
    • Papadatos Architects
    • Peter F. Farinella, Architects
    • StorageBlue
    • The Alan Company
    • The Charles UES
  • Business to Business (B2B)
    • BigEyedWish
    • Bradford Construction
    • Ferrara Bros.
    • Lucena Research
    • New York City Concrete Promotional Council
    • Papadatos Architects
    • Peter F. Farinella, Architects
  • Financial, Legal and Accounting
    • BlackRock
    • Bundle
    • Caliber Home Loans
    • Citi
    • Citi Innovation Lab
    • CSFB
    • Discover
    • Law Office of Steven Louros
    • Menaker & Herrmann LLP
    • Metlife
    • Moody’s
    • Nielsen
    • Payvment
    • Rosenthal & Rosenthal
  • Education
    • PowHERful Foundation
    • Virtual Worlds IP
    • WISER Technology Corp.
  • Healthcare and Wellness
    • BrainScope
    • Immun’age
    • Lucena Research
    • Pfizer
    • Pharmacyclics
    • Raydiance
    • TheBigPicture
    • United Health Group
    • United Health Group (CES)
    • Walc
    • YMCA
  • Amara La Negra
  • Besame Cosmetics
  • Bodega Negra
  • Calle Dao
  • Casita
  • Ritos del Sol by Mana
  • Samanatha Foxz
  • Soledad O’Brien
  • SRH Beauty
  • Tequila Distinguido
  • 828 Movement
  • PowHERful Foundation
  • Safe Horizon
  • Starfish Foundation
  • We Got Us Now
  • AdTech and FinTech
    • BigEyedWish/Ian Wishingrad
    • Bundle
    • Citi Innovation Lab
    • Citihub Consulting
    • Fashion Tech Forum
    • Marcxx Media
    • RichFX
    • StashWealth
    • VirtualWorlds IP
  • Consumer Tech
    • Beats by Dre
    • Citi Innovation Lab
    • RunPhones
    • Virtual Worlds IP
  • Mobile Apps
    • SoberGrid App
    • TheBigPicture App
    • Walc App
    • WISER App

Our clients are everywhere they need to be to make an impact.  These are just a small handful of places we’ve placed our clients:

Clients in The News


Here is just some of our latest highlights:
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Ready to reach the next level with TAG Media Group?

TAG Media Group
575 5th Avenue
17th Floor
New York, NY 10017
212-951-0043