TAG Media Group – Redefining new media to elevate your brand.

We are TAG - Brand Whisperers At Your Service

TAG Media Group is a creative new media agency. We power brands that change the world. We love big ideas and the passion that drives them, being the catalyst of their realities. Built for the new era of media, we dream, create, and deliver purposeful campaigns whether your concept was jotted on a napkin last night, or your brand already serves billions of customers.

StoryScaling™ - What We Do

Today, on average, there are 3 new startups per second, making it your most important strategic decision to build a consistent brand and message. Regardless of whether you’re just getting started or are a classic brand that needs reinvention and fresh ideas, being able to stand out in this new media landscape is the secret to success. Breaking through requires a special brew we’ve developed – StoryScaling™.

StoryScaling™ leverages our team’s insights, experience and creativity to develop and deliver strategies and solutions that span new media, digital media and traditional media. We focus on what needs to be said, how we say it, and where, tailoring the message across the platforms that matter most.

Shhh - We're Working Our Magic Here - How We Make StoryScaling™ Happen

Words matter – especially today. Where attention is measured in 60 second clips and self-destructing messages, you need to make an impact in a short and concise window of opportunity, and leave a lasting impact. Fifteen seconds of brilliance can take months of planning and execution, but leave a lifetime of impact.

StoryScaling™ achieves results by destroying the artificial barriers agencies have created between services, giving brands and personalities more precise messaging, clearer strategies, multi-purposed creatives and content, and driving real results.

Activations and Events

Consumer Events
Corporate Events
Hotel Openings and Events
In-store Events
New Product Launches
New Store or Venue Launches
Press Reviews
Press Tours
Restaurant Openings and Events
Television, Steaming and Movie Launches and Events
Trade Shows

Brand Building

Brand Culture Development
Brand Definition
Brand Development Exercises
Brand Evolution
Brand Guidelines
Brand Intellectual Property Development (IP)
Brand Messaging
Brand, Product and Service Logo Design
Branding
Signage
Taglines
Visual Tone

Celebrity and Influencer Relations

Awards Campaigns
Celebrity Partnerships
Event and Tour Support
Event Publicity and Red-Carpet Management
Imaging
Influencer Partnerships
Media Relations
Strategic Celebrity Campaigns
Strategic Influencer Campaigns

Content Creation and Development

Blog and Vlog Writing and Development
Copywriting
Editorial Content
Graphic Design Services
Press Releases and Media Briefs
Promotional and Activation Videos and Clips
Social Media Clips and Shorts Development
Video Marketing Services

Consulting

Brand Guidance
Digital Strategy
Editorial Support Services
Imaging
Media Strategy
Media Training
Messaging
Social Media Rebranding

Influencer and Celebrity Management

Celebrity Management
Endorsement and Brand Deals
Event Invitations
Influencer Management
Representation
Strategic Brand Alignment

Integrated Marketing and New Media

Crisis and Reputation Management
Community Relations
Content Creation
Digital and Social Analytics
Digital Marketing
Experimental Marketing Campaigns
Immersive Launches and Campaigns
Media Strategy Development
Media Training
New Media Relations and Campaigns
Search Engine Marketing
Social Media Management
Social Media Marketing
Strategy Development
Strategic Online Media Campaigns
Traditional Media Relations and Public Relations Campaigns

Media Buying and Planning

Ad Strategy Development
Content Optimization
Copywriting
Management
Online Advertising
SEO
Strategic Planning for Platforms
Tracking

Web and Mobile App Presence

E-Commerce Sites
Mobile and E-Commerce Analytics
Mobile App Design and Development
Mobile App Planning and Strategy
Mobile Ready Websites and Optimization
Mobile Web Compliance
Mobile Web Strategy
Review Management
Search Engine Optimization
SiteLift™ (Redesign)
Web Design

TAG Team Executives - Our Head Influencers

The artfulness of what we do is found in the creation of new ideas and approaches, often as unique as our clients themselves. Our leadership team is comprised of creative individuals with unique backgrounds that fuse together to create the thoughtfulness and efficacy around everything we do.

Marilyn Lopez
Co-Creator and Managing Director

Marilyn’s passion for brands and music has lead her on a 16-year communications journey with expertise in public relations, media relations, strategy, marketing and more. Working on various sectors including entertainment, lifestyle, consumer, business, beauty, fashion and more she’s created impactful campaigns for celebrities and brands. Her wealth of experience and knowledge, as well as her love of media, makes her an expert branding, marketing and media strategist.

Her strong relationships with key national media and industry influencers, paired with her unrivaled experience, has allowed her to secure top-tier profiles and features for clients, as well as collaborations with notable brands.

Brands and celebrities Marilyn has worked with include: Beats By Dre, W Hotels of New York, Dream Hotels, Illy, Siggi’s Yogurt, DKNY, Sugru, Sole DXB, Cadillac, Soledad O’Brien, Riccardo Illy, Britney Spears, Chris Brown, Ciara, Buddy Guy, A Tribe Called Quest, Q-Tip, The Backstreet Boys, *NSYNC, Jermaine Dupri and many more.

Previously, Marilyn has worked with RCA Records, along with leading U.S. Divisions for several British communications and marketing agencies, building upon her global experience and relationships.

Marilyn holds a Bachelor’s Degree in Advertising and Public Relations from The City College of New York.

Daniel Chartock
Co-Creator

Daniel has pioneered the intersection of communications, business and technology, binding them together to drive brand and business growth.

He has worked to deliver spectacular and impactful digital and integrated traditional media campaigns for many clients and leads TAG Media to develop campaigns and strategies that help clients reach their goals and deliver results. Focusing on branding and brand continuity, Daniel provides a critical eye, allowing campaigns to achieve new heights of synergy. His expertise in digital communications (including influencers, social media, digital marketing and modern analytics), as well as branding and technology, bring unique insights to clients. Clients including Walc (App), MekaMon (the world’s first augmented reality gaming system), Paytronage, Soledad O’Brien, The PowHERful Foundation, Jermaine Dupri, TWEEDL (App), Barton G Restaurants, The Ainsworth and more have been able to take advantage of Daniel’s multifaceted expertise.

Daniel focuses on merging traditional media with modern social and digital programs that help move startups and large brands alike forward, and has worked to successfully launch crowdfunding campaigns for clients across a variety of digital channels. Previously, Daniel has worked with Fortune 500 companies including Avis Budget Group, working to deliver metric based results directly impacting EBITDA and driving their bottom line.

Daniel holds a degree in Communications and Business from St. John’s University in New York.

Niria Portella, Creative Director

A Celebrity Stylist, Executive Editor and Travel Writer for prestigious publications for more than 15 years, Niria is a respected authority when it comes to fashion, celebrities, influencers, styling, writing, guerrilla marketing and creative concepts as a whole. Her relationships run deep, from publishing executives and writers and editors, to celebrities, stylists and more. She’s tuned in to the pulse of American and Latinx markets.

Niria has worked with, and led, an array of pop culture magazines including In Touch, Life & Style and most recently served as Entertainment Director for Cosmopolitan for Latinas, where she secured celebrities for covers and wrote about travel. Clients Niria has worked with include Eva Longoria, Shakira, Thalia, J Balvin, Britney Spears, Zoe Saldana, Miranda Lambert, Victoria Justice Gina Rodriguez, Mana, Michelle Rodriguez, America Ferrara and many more.

For TAG Media, Niria oversees creative direction, celebrity wrangling, influencer representation, wrangling and engagement, and more. She brings a unique and refreshing angle to campaigns and brands.

Ray Mendez, Creative Content Director

If the phrase “we are defined by our experiences” holds true for anyone, it certainly holds true for Ray. As a NYC native Ray became a filmmaker and photographer while traveling the world as a professional action sports athlete. A Production Industry veteran he has taken on the role of producer and entrepreneur amongst others. His varied interests, broad range of knowledge, and frames of reference combine to create a special individual with a magical touch.

20 years of industry experience have afforded Ray an arsenal of skills that he’s utilizes to realize an incredibly extensive body if work – ranging from feature films to commercials, music videos, documentaries, published photography, art curation and events. At his core Ray is a storyteller, craftsman, and networker. He is able to communicate effectively in any medium to create powerful, meaningful and engaging output – be it film, photo, events, brand activations or experiences.

Brenna Nimkoff, Account Director & Influencer

Brenna Nimkoff is a 2018 Dickinson College graduate with a degree in Women’s Studies and Psychology. She served as a Public Relations Manager for local clubs on campus and was a leader for her peers. Brenna has gained excellent experience within the Public Relations field and has brought her skills to TAG Media Group.

Brenna joined the TAG team in 2018 as a Public Relations Intern, but rose quickly putting her skills to work, leveraging her unique background and understanding of consumer and customer behavior to help develop thought-provoking and creative campaigns for TAG clients that drives results.

Our Technology

It’s one thing to say you are on the cutting edge of communication. It’s another to be the cutting edge of communication. At TAG Media Group, we are constantly perfecting new ways to communicate with our clients and put information and data where they need it. TAG Media Group has been developing proprietary, industry-leading measurements that help guide our campaigns, drive brand awareness and measure areas no other firm can measure. This summer, that will all be in the palm of your hands as TAG Media Group launches a first of its kind app, putting that data directly in our client’s hands while providing new ways to interact on their account.

Our Practice Areas

TAG Media Group proudly leverages its experience to service clients across these verticals:

TAG Consumer

Servicing consumer brands, this division develops engaging campaigns that get you noticed and drive consumer sales.

TAG Entertainment

Music. Television. Movies. Arts. Entertainment. Personalities. These represent a core fabric of our everyday lives and one of TAG Media Group’s core expertise. We get creativity and we know how to get your story told and noticed.

TAG Hospitality

You’re in the business of service – and so are we. We know what it takes to get bodies in the door, patrons in your seats, rooms filled and more. Our experience gives us a unique perspective on what drives consumer behavior that lead to loyal consumers.

TAG Influencers & Culture

We understand the building blocks of aspirations, dreams, goals, interests and opinions and how those work to form influence, motivate people across different cultures and subcultures. From beauty to fashion, travel to music, and influencers to tastemakers we understand the threads that weave a following together, discovering and exposing your brand’s secret sauce.

TAG Intel

Intelligence is at the core of amazing revolutions in industries around the world. For TAG, we look at Architecture, Construction, Real Estate, Development, Financial Services, Education, Legal, Accounting, Healthcare and Wellness as the core group that forms our TAG Intel division. The brilliance in these companies help build a better future for us all.

TAG Latinx

The Latinx generation is one of the fastest growing segments in the world. Our team has the experience to deliver on-message campaigns that resonate and drive awareness within these hugely influential and important communities.
La generación Latinx es uno de los segmentos de más rápido crecimiento en el mundo. Nuestro equipo tiene la experiencia de ofrecer campañas en el mensaje que resuenan y generan conciencia dentro de estas comunidades tan influyentes e importantes.

TAG Non-Profit

Giving back is at TAG Media Group’s core. Being able to help non-profits make their mark is one of our great prides. From galas to fundraising, to spreading the word, we have the know-how and experience to make a lasting impression on those who matter most to moving your mission forward.

TAG Tech

Technology is now an accepted existence in every part of our lives. From consumer electronics to AR, VR, AI and so much more, TAG Media Group focuses on both ends of technology to ensure your story is being told to its fullest. Whether it’s tech-talk to trade journals, or making things consumer facing ready, we know what it takes to make your brand and products standout.

Current and Past Clients of TAG Media Group and Our Team

Here are just a handful of the clients our firm and members of our team have had the pleasure of serving:

TAG Entertainment

Music Artists, Acts and Tours
- *Nsync
- 4th Ave
- A Tribe Called Quest
- A.M. SNiPER
- Antonique Smith
- Brandy
- Britney Spears
- Buddy Guy
- Chris Brown
- Ciara
- Cool & Dre
- DJ Gil Glaze
- Gone Gone Beyond
- Groove Armada
- Jermaine Dupri
- Jesper Jenset
- Justin Timberlake
- Kareem “Biggs” Burke
- Lui Hill
- Mana
- Pia Toscano
- Q-Tip
- Rick Ross
- So So Def 25th Anniversary Tour
- So So Def Records
- The Backstreet Boys
- The Rap Game Tour
- The Red Jumpsuit Apparatus
- Trina
Personalities and Influencers
- Ant Rich
- Antonique Smith
- Brian Mazza
- Cool & Dre
- Kareem “Biggs” Burke, Def Jam Recordings Co-Founder
- Karine Bakhoum (Iron Palate / Million Dollar Palate)
- Money Kicks
- Patricia Field
- Seville Michelle
- Siggi Hilmarsson
- Soledad O’Brien
- Tracy Anderson
- Tyrese Gibson
- Wendy Williams
Festivals
- Sole DXB, Dubai
- Taste of the Seaport 2017
- Taste of the Seaport 2018
Labels and Companies
- Epidemic Records
- Liberatum
- Romulus Management
- Slip-N-Slide Records
- So So Def
- Sony Music
- The Grammy Museum
Movies
- Cliffs of Freedom
- In This Climate
- Inspiring Creativity Presented by Illy
- Transformation Presented by W Hotels of New York
- Transformers

TAG Culture & Influencers

Culture and Lifestyle
- Beats by Dre Events
- Great Jones Spa
- illy Arts & Culture Events
- John Sahag Salon
- Liberatum Films Talking Panel Discussions
- Grand Classic Films
- The V. Club
Fashion and Jewelry Designers
- Amy Delson Jewelry
- Andy Gotz Fine Jewelry
- Bluffworks
- COS
- DKNY Hosiery
- Henry London
- Joules
- Naja
- Nicole Romano
- Ritos del Sol (by Mana)
- Seville Michelle
Influencers
- Amy Delson, Designer and Style Influencer
- Ant Rich, Travel Influencer
- Antonique Smith, Actress, Singer, and Songwriter
- Brian Mazza, Fitness and Business Influencer
- FiDi Living, Lifestyle Influencer
- Karine Bakhoum, Iron Palate/Million Dollar Palate, Hospitality and Culinary Influencer and Tastemaker
- Money Kicks, Lifestyle Influencer
- Samantha Foxz, Makeup and Beauty Influencer
- Seville Michelle, Designer and Style Influencer
Nutraceutical
- Immun’age

TAG Hospitality

Nightlife and Hospitality
- Barton G Corporate
- Barton G Los Angeles
- Barton G Miami
- Bodega Negra
- Café Bilboquet
- Calle Dao
- Casita
- Chef Maurizio Marfoglia
- Club121
- Dopo La Spiaggia
- Doubletree-Hilton Hotel
- Dream Hotels Global
- Electric Room
- Le Bilboquet
- Le Bilboquet (Sag Harbor)
- Lilium Night Club/W Hotels
- LT Burger
- Paige Hospitality Group
- PH-D
- SAG Pizza
- Southampton Social
- Taste of the Seaport 2017
- Taste of the Seaport 2018
- The Ainsworth
- The Chester
- Turkish Airlines
- W Hotels of New York
Spirits and Beverages
- BrewDog
- Chombard Vodka
- Clubw.comWine Club
- Crystal Head Vodka
- Cupcake Vodka
- Dewar’s Scotch
- Iceberg Vodka
- Illy Caffe
- Innis & Gunn
- Last Drop Cognac
- Perrier
- Sneaky Petes Beverage
- Templeton Rye
- Tequila Distinguido
- Vivino

TAG Intel

Architecture, Construction, Real Estate and Development
- Bradford Construction
- ENR
- Ferrara Bros.
- New York City Concrete Promotional Council
- Papadatos Architects
- Peter F. Farinella, Architects
- The Charles UES
Financial, Legal and Accounting
- BlackRock
- Bundle
- Caliber Home Loans
- Citi
- Citi Innovation Lab
- CSFB
- Discover
- Law Office of Steven Louros
- Menaker & Herrmann LLP
- Metlife
- Moody’s
- Nielsen
- Payvment
- Rosenthal & Rosenthal
Education
- Virtual Worlds IP
- We Imagine
- PowHERful Foundation
- WISE
- We Imagine
Healthcare and Wellness
- BrainScope
- Immun’age
- Lucena Research
- Pfizer
- Pharmacyclics
- Raydiance
- TheBigPicture
- United Health Group
- United Health Group (CES)
- Walc
- WISE Camp
- YMCA

TAG Non-Profit

828 Movement
PowHERful Foundation
Starfish Foundation
We Imagine

TAG Tech

AdTech and FinTech
- BigEyedWish/Ian Wishingrad
- Bundle
- Citi Innovation Lab
- Citihub Consulting
- Fashion Tech Forum
- Marcxx Media
- RichFX
- StashWealth
- VirtualWorlds IP
Consumer Tech
- Beats by Dre
- Citi Innovation Lab
- RunPhones
- Virtual Worlds IP
Mobile Apps
- SoberGrid App
- TheBigPicture App
- Walc App
- WISER App